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Business and Emails that Don't Click
The etiquette of dictating an email depends on the person you are sending it to. There are numerous differences between an email to a customer, and an email addressed to your best friend.

However, many people don’t realize that the difference should extend to your email address and provider as well. How you choose to email your personal relationships can be casual, but in business that is considered more than just bad form.

We have compiled a small list that every business needs to know before another email is sent.

1. No business email should be from a public email account.
If you own a business your business email should not end in @yahoo, @gmail, @hotmail, etc. There are several reasons for this. The first is that it is unprofessional. If you have a website your email account should have your domain name in it. Example: yourname@yourdomain.com 

With the internet the new yellow pages and information gateway you need to have a website and your email needs to reflect that domain name. By having an extension other than your domain name it sends the message that either you don’t have a website, or you’re not sophisticated enough to have your email match your domain name. Neither of which is something a business wants to be associated with.

The second reason it is necessary to have an email through someone other than the public email systems is your safety.

As anyone whose email spammers have hijacked can tell you that any one of the public email domains will disable your account immediately and without notice. How will you conduct your business then?

If spammers hijack your email, but you are using a professional service they have the ability to salvage your account and will work to keep your account from being closed. Due to the severity of some cases it may be necessary to close down a specific email address, but your information and emails will not be lost and inaccessible in the same way if you go with a public account.

2. Sending out a mass email is dangerous.
There is a reason that email-hosting companies offer an email blast program, and that is because sending out one email to thousands of people can hurt you.

There are actual laws regarding email blasts that include a way for someone to be taken off your emailing list. If you use your personal email address to do this then your email can be blacklisted as a spammer and the ramifications can spread from having most of your emails end up in junk boxes to not being able to be received by other email accounts.

If your email account is blacklisted on a public account you are shut down. If your email account is blacklisted using a professional service recovery will be difficult at best, and they can penalize you for causing such severe problems.

3. Be suspicious of all emails with links.
We cannot stress this one enough. Clicking on any link in an email, even cute ones from friends and family, can cause you more harm and money then you ever planned.

One of the best scams, and one many people fall for is the PayPal phishing scam. It works well because many of us use PayPal at some point. The email looks legit, but it is not. Do not click on any link that comes as a PayPal email.

This applies to all financial institutions. No banking email will have links or ask for information that you need to supply. If it is any financial institution type in the URL address and sign in that way. Don’t go through email.

Bonus Tip: Quit opening attachments – especially if the email is funny.
Many of the video sent through email contains viruses. Don’t open them. If you are not expecting an attachment from someone don’t open it. Viruses can be in word docs, pdfs, videos, .pps, and many other forms. Don’t open it.

Need a professional email service? We can help. Email us here  or you can contact us at 817-485-5658.